Apps & Services
Industry:
Apps & Services
Cutting Costs & Doubling Conversions With TikTok Ads
Wise
Instagram & Tiktok
USA, Mexico, France
Apps & Services
Industry:
Apps & Services
Cutting Costs & Doubling Conversions With TikTok Ads
Wise
Instagram & Tiktok
USA, Mexico, France
Apps & Services
Industry:
Apps & Services
Cutting Costs & Doubling Conversions With TikTok Ads
Wise
Instagram & Tiktok
USA, Mexico, France
Expertise:
Creative Research & Strategy, Scriptwriting, Localization, Production, Video Editing
“Working with Creative Milkshake on this project was refreshing and insightful. They are experts at what they do, that much was clear from the very beginning. Having stakeholders who truly understand paid strategy combined with team members who get TikTok creative like they do was a bonus – often you seem to find one or the other.”
Alex Georgiades, Paid Social Senior Manager
Wise, a global technology company focused on revolutionizing cross-border payments, faced challenges in executing their paid acquisition strategy. Their existing approach had vision but it kept falling short with execution.
Creative Milkshake revitalized Wise’s paid acquisition efforts with a comprehensive strategy that seamlessly integrated Wise’s brand identity with engaging, platform-native content. The collaboration included:
Creative Strategy Development: Craft ads tailored to TikTok’s unique style and audience.
Content Execution: Produce high-quality graphics and videos that resonate with target demographics.
Ongoing Feedback Loop: Ensuring a robust feedback process that enhanced creativity and campaign effectiveness.
“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”
“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”
Alex Georgiades
Wise
-26.23%
reduction in customer acquisition costs
reduction in customer acquisition costs
reduction in customer acquisition costs
43.75%
increase in US conversion rates
increase in US conversion rates
increase in US conversion rates
100%
increase in EU conversion rates
increase in EU conversion rates
increase in EU conversion rates
17.35%
increase in click-through rates
increase in click-through rates
increase in click-through rates
The partnership resulted in a robust improvement across various performance metrics, showcasing the effectiveness of Creative Milkshake’s innovative strategies. This collaboration not only achieved but exceeded Wise’s expected KPIs, solidifying the impact of high-quality, platform-specific creative content.
Creative Milkshake sparked creativity within Wise’s team by executing visions with precision, helping them achieve the desired native feel on TikTok. Their innovative approach in transitions, POV, sounds, and pacing broadened Wise’s creative pipeline beyond repetitive scripts, opening up new possibilities for engaging content.
"Creative Milkshake is led by a team that is truly pleasure to work with. There are no egos here, which means through the lifecycle of your project you feel like your working with an in-house team, which often a gripe for many brands and businesses partnering with external agencies."
"Creative Milkshake is led by a team that is truly pleasure to work with. There are no egos here, which means through the lifecycle of your project you feel like your working with an in-house team, which often a gripe for many brands and businesses partnering with external agencies."
Alex Georgiades
Paid Social Senior Manager
Case Studies
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20% increase in ad spend
Creating Profitable Ads that Scale on Meta
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20% increase in ad spend
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20% increase in ad spend
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How the organic skincare brand found winning ads that scaled through meticulous testing and iteration.
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Case Studies
See how our ads help brands scale paid social
Case Studies
See how our ads help brands scale paid social
20% increase in ad spend
Creating Profitable Ads that Scale on Meta
How the organic skincare brand found winning ads that scaled through meticulous testing and iteration.
Read More
20% increase in ad spend
Creating Profitable Ads that Scale on Meta
How the organic skincare brand found winning ads that scaled through meticulous testing and iteration.
Read More
20% increase in ad spend
Creating Profitable Ads that Scale on Meta
How the organic skincare brand found winning ads that scaled through meticulous testing and iteration.
Read More
20% increase in ad spend
Creating Profitable Ads that Scale on Meta
How the organic skincare brand found winning ads that scaled through meticulous testing and iteration.
Read More
Jenny
Love this script!
Mirella
Let’s split test this!
Joel
Strong hook!
Your on-demand creatives are standing by for your next project.
The experts in creative strategy and production in one place.
Jenny
Love this script!
Mirella
Let`s test!
Joel
Strong hook!
Your on-demand creatives are standing by for your next project.
The experts in creative strategy and production in one place.
Jenny
Love this script!
Mirella
Let’s split test this!
Joel
Strong hook!
Your on-demand creatives are standing by for your
next project.
The experts in creative strategy and production in one place.
Stay up to date with industry insights and trends.
SPRITZ HK LIMITED • © All Rights Reserved
Stay up to date with industry insights and trends.
SPRITZ HK LIMITED • © All Rights Reserved
Stay up to date with industry insights and trends.
SPRITZ HK LIMITED • © All Rights Reserved