Apps & Services

Industry:

Apps & Services

Cutting Costs & Doubling Conversions With TikTok Ads

Wise

Instagram & Tiktok

USA, Mexico, France

Apps & Services

Industry:

Apps & Services

Cutting Costs & Doubling Conversions With TikTok Ads

Wise

Instagram & Tiktok

USA, Mexico, France

Apps & Services

Industry:

Apps & Services

Cutting Costs & Doubling Conversions With TikTok Ads

Wise

Instagram & Tiktok

USA, Mexico, France

Expertise:

Creative Research & Strategy, Scriptwriting, Localization, Production, Video Editing

“Working with Creative Milkshake on this project was refreshing and insightful. They are experts at what they do, that much was clear from the very beginning. Having stakeholders who truly understand paid strategy combined with team members who get TikTok creative like they do was a bonus – often you seem to find one or the other.”

Alex Georgiades, Paid Social Senior Manager


Wise, a global technology company focused on revolutionizing cross-border payments, faced challenges in executing their paid acquisition strategy. Their existing approach had vision but it kept falling short with execution.


Creative Milkshake revitalized Wise’s paid acquisition efforts with a comprehensive strategy that seamlessly integrated Wise’s brand identity with engaging, platform-native content. The collaboration included:


  • Creative Strategy Development: Craft ads tailored to TikTok’s unique style and audience.


  • Content Execution: Produce high-quality graphics and videos that resonate with target demographics.


  • Ongoing Feedback Loop: Ensuring a robust feedback process that enhanced creativity and campaign effectiveness.

“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”
“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”

Alex Georgiades

Wise

-26.23%

reduction in customer acquisition costs 

reduction in customer acquisition costs 

reduction in customer acquisition costs 

43.75%

increase in US conversion rates

increase in US conversion rates

increase in US conversion rates

100%

increase in EU conversion rates

increase in EU conversion rates

increase in EU conversion rates

17.35%

increase in click-through rates

increase in click-through rates

increase in click-through rates

The partnership resulted in a robust improvement across various performance metrics, showcasing the effectiveness of Creative Milkshake’s innovative strategies. This collaboration not only achieved but exceeded Wise’s expected KPIs, solidifying the impact of high-quality, platform-specific creative content.

Creative Milkshake sparked creativity within Wise’s team by executing visions with precision, helping them achieve the desired native feel on TikTok. Their innovative approach in transitions, POV, sounds, and pacing broadened Wise’s creative pipeline beyond repetitive scripts, opening up new possibilities for engaging content.

"Creative Milkshake is led by a team that is truly pleasure to work with. There are no egos here, which means through the lifecycle of your project you feel like your working with an in-house team, which often a gripe for many brands and businesses partnering with external agencies."
"Creative Milkshake is led by a team that is truly pleasure to work with. There are no egos here, which means through the lifecycle of your project you feel like your working with an in-house team, which often a gripe for many brands and businesses partnering with external agencies."

Alex Georgiades

Paid Social Senior Manager

Case Studies

See how our ads help brands scale paid social

Case Studies

See how our ads help brands scale paid social

Case Studies

See how our ads help brands scale paid social

Jenny

Love this script!

Mirella

Let’s split test this!

Joel

Strong hook!

Your on-demand creatives are standing by for your next project.

The experts in creative strategy and production in one place.

Jenny

Love this script!

Mirella

Let`s test!

Joel

Strong hook!

Your on-demand creatives are standing by for your next project.

The experts in creative strategy and production in one place.

Jenny

Love this script!

Mirella

Let’s split test this!

Joel

Strong hook!

Your on-demand creatives are standing by for your
next project.

The experts in creative strategy and production in one place.

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved