Health & Wellness

Industry:

Health & Wellness

Reducing CPAs and Scaling YouTube Ads

Jimmy Joy

YouTube

UK, Netherlands

Health & Wellness

Industry:

Health & Wellness

Reducing CPAs and Scaling YouTube Ads

Jimmy Joy

YouTube

UK, Netherlands

Health & Wellness

Industry:

Health & Wellness

Reducing CPAs and Scaling YouTube Ads

Jimmy Joy

YouTube

UK, Netherlands

Expertise:

Creative Research & Strategy, Scriptwriting, Localization, Video Production, Motion Graphics, Video Editing

"What I love most about Creative Milkshake is that it's a hands-off approach for us. Everything is taken care of, and I'm part of the entire process. They take the least amount of my time but produce great content every time."


– Nino Levicar, Marketing Manager, Jimmy Joy



Jimmy Joy, a meal replacement company that crafts nutritionally complete food, sought to scale their customer acquisition efforts on YouTube and a creative partner to elevate their content and drive results.


Creative Milkshake partnered with Jimmy Joy to revamp their YouTube ad strategy, significantly improving cost efficiency and campaign effectiveness. The collaboration focused on:

  • Cost Per Acquisition (CPA) Reduction: By introducing Creative Milkshake’s ads, Jimmy Joy achieved a 25% decrease in CPA on YouTube, making their ad spend more efficient and impactful.


  • Enhanced Ad Longevity: The creatives produced by Creative Milkshake maintained positive ROAS over extended periods, allowing Jimmy Joy to run these ads longer without sacrificing performance.


  • Strategic Insight: Creative Milkshake’s in-depth research and strategy documents became a vital resource for Jimmy Joy’s marketing team, inspiring new concepts and guiding their creative direction.

“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”
“TikTok is a difficult platform to get right, and the openness we seemed to generate from our first session has been a vital ingredient to our collective success.”

Nino Levicar

Marketing Manager

33%

decrease in CPA on YouTube with Creative Milkshake ads

decrease in CPA on YouTube with Creative Milkshake ads

decrease in CPA on YouTube with Creative Milkshake ads

25%

increase in ad spend

increase in ad spend

increase in ad spend

Creative Milkshake's data-led strategy significantly reduced Jimmy Joy’s customer acquisition costs and enhanced the overall effectiveness of their YouTube ad campaigns. The ability to sustain performance over time made Creative Milkshake’s content a key component of Jimmy Joy’s advertising strategy. The insights Creative Milkshake provided boosted current campaigns and fueled ongoing creative innovation within the Jimmy Joy team.

"I frequently revisit the research and strategy documents that Creative Milkshake made to think of new concepts. Especially the 'inside your consumers' minds' section. It is so well designed and structured that I also use it when describing our creative direction or target audience."
"I frequently revisit the research and strategy documents that Creative Milkshake made to think of new concepts. Especially the 'inside your consumers' minds' section. It is so well designed and structured that I also use it when describing our creative direction or target audience."

Nino Levicar

Marketing Manager

Case Studies

See how our ads help brands scale paid social

Case Studies

See how our ads help brands scale paid social

Case Studies

See how our ads help brands scale paid social

Jenny

Love this script!

Mirella

Let’s split test this!

Joel

Strong hook!

Your on-demand creatives are standing by for your next project.

The experts in creative strategy and production in one place.

Jenny

Love this script!

Mirella

Let`s test!

Joel

Strong hook!

Your on-demand creatives are standing by for your next project.

The experts in creative strategy and production in one place.

Jenny

Love this script!

Mirella

Let’s split test this!

Joel

Strong hook!

Your on-demand creatives are standing by for your
next project.

The experts in creative strategy and production in one place.

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved

We create data-driven ads that convert, and that’s just the start.

Stay up to date with industry insights and trends.

SPRITZ HK LIMITED • © All Rights Reserved