Sitting Pretty, a leading brand in high-quality halo hair extensions, sought to expand its presence in Australia, New Zealand, the US, and the UK. At the start of 2022, they needed a comprehensive creative strategy to fuel this expansion and drive engagement across these diverse markets.

Creative Milkshake partnered with Sitting Pretty to devise a robust, market-specific strategy that catered to the brand's unique needs and growth ambitions. The collaboration included:

• Localized Content Creation: Creative Milkshake identified and partnered with the perfect content creators for each region, ensuring that the content was culturally relevant and engaging to local audiences.

  
  

• Diverse Ad Concepts: A wide range of ad types and concepts were developed, focusing on finding evergreen winners that could be scaled across multiple platforms, maximizing reach and ROI.

  
  

• Ongoing Strategic Support: Throughout the partnership, Creative Milkshake provided continuous feedback and refined the creative strategy to keep pace with market trends and audience preferences.