How It Works

Data-backed creative production

We're a full-service creative strategy and content studio. Your creatives go through a meticulous process designed by seasoned performance marketers.

From ideation to final delivery - we create direct response ads with ROAs at the forefront of of our strategy.

Creative reporting is our love language 💜 Test our ads, feed us the stats so we can revise and optimise to hit your KPIs.

Let's split-test this. Strong Hook! Is this for Facebook or Tiktok?
Our Process Our Process

1

In-Depth Creative Research & Strategy
We will get to know the ins and outs of your product, its unique USPs, and your target audience. We analyse your current ads and your competitors to outline a creative strategy and match your brand with the perfect content creators.

2

CONTENT CREATION
This is where the magic happens. Our production team brings your ad story boards to life. We shoot unboxing videos, testimonials, demos, lifestyle shots, product shots, and selfies. With all this content in our creative arsenal, we're ready to make your ads.

3

PERFORMANCE DESIGN
Our post-production wizards transform the raw content into scroll-stopping videos and graphics. All creatives are delivered in all formats, with multiple hook iterations and thumbnail graphics. You're ready to set live, test and scale! 🍦

Need a steady stream of optimised creatives?

At the Creative Milkshake Open Bar, you have a dedicated content team. We work closely with your media buyers to create an effective feedback loop. You test our ads, and feed us the performance data so we can revise and optimise to hit your KPIs.

Our World Famous Recipe

Creative Strategy & Production

Delivery of Ads and Variations for Testing

Performance Analysis

Performance Analysis

Delivery of Ads and Variations for Testing

Creative Strategy & Production

Performance Analysis

Delivery of Ads & Variations for Testing

Delivery of Ads & Variations for Testing

Performance Analysis

There’s nothing like true love 💜

Creative Milkshake has been instrumental in our growth! It’s hard to find high-quality ad creative production and we were lucky enough to have found that in Creative Milkshake. Not only were assets delivered quickly, they performed beyond what we could have hoped for - helping us scale our user-base 10x last year.

Brad

Co-Founder • Breakout Clips

We worked with the Creative Milkshake team for our launch campaigns and we would highly recommend. They absolutely nailed it, with everything from creative strategy, to finding the perfect talent and ad structure. They understood what our brand messaging should be straight away and were able to help us to find the correct voice and tone for ads. Every bit of care was taken to ensure that we were happy with every piece of creative. A great group of people who are a pleasure to work with. We will be using their services again and again.

Donna Ledwidge

Co-Founder • KeyForHer

Creative Milkshake is an absolute powerhouse. They created powerful UGC ads for us that have consistently been our top performing creatives. If you’re serious about scaling your brand profitably - you need their ad creatives in your arsenal.

MATT WILLIAMS

Co-Founder • Shifts

The global solution for content creation

We work with brands and agencies from around the world.
We source creators locally to create content in the following languages:

English

Spanish

German

French

Dutch

Italian

Frequently Asked Questions

Creative Milkshake is a data-driven creative strategy and content production studio. We exist to help brands and agencies create, test and iterate ads to scale Facebook and Tiktok successfully.

We take care of everything - mapping out your creative strategy, scripting ads, hiring content creators, shooting and editing. You tell us what you need, and we'll deliver ads ready to go live.

Once your product arrives in our studio, it takes around 4 weeks for our team to cast content creators, plan, shoot and edit your video ads - depends on what content package you ordered.

Yes. You have one revision round after delivery.

A revision is any correction of the ad during the final editing phase. A revision does not include reshooting the content. But don't worry! You will be involved every step of the way - you will approve the content creators, the creative strategy, and review ad outlines before we shoot.

An ad concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It's essentially the main message of the ad.

A hook is the first few seconds of the ad. It's also called the "scroll-stopper". We deliver each ad with 3 different hooks, so you can split different ways of capturing your audience's attention while still conveying the same overall message.

This will allow you to test multiple ad concepts, and drill down to further iterate and optimize your ad creative for performance.

Yes. Please contact us via chat or schedule a call with our team on the Book A Call link above and we'll create a content package designed for your specific goals.

Absolutely. If you have a very specific brief or a detailed script you would like us to use, we will bring your vision to life.

No. Creative Milkshake is not an influencer agency. We don’t facilitate collaborations with influencers.

All content creators work as paid actors in our studio, while shooting content for your brand. All the content you buy is delivered directly to you, it will not be shared on their social channels.

Research by Nielsen Catalina Solutions suggests that creative impact explains up to 50% of ad results variance, and yet most agencies and media buyers focus their efforts on media buying tactics and overlook the importance of ad creatives.⁣⁣⁣ ⁣⁣⁣

Percent sales contribution by advertising element:⁣⁣⁣

Context 2%⁣⁣⁣
Recency 5%⁣⁣⁣
Targeting 9%⁣⁣⁣
Brand 15%⁣⁣⁣
Reach 22%⁣⁣⁣
Creative 47%⁣⁣⁣ ⁣⁣⁣

You now have a content studio and a team of performance design experts on demand. Getting better ad creatives to boost your ROAs has never been easier.