ABOUT

Meroda is on a mission to help you embrace your unique beauty, by providing a wide range of high-quality and multi-purpose make-up products that are easy to use and life-proof.

THE CHALLENGE

Meroda had previously tested UGC in their paid ad campaigns and saw good results. They came to us looking for a partner that could help them scale their customer acquisition by delivering a steady stream of ads while optimizing creatives based on performance data.

OUR SOLUTION

We started off by identifying key pain points and creating ads that tested different hooks, to determine which were the winning angles. From that point on, we started to work closely with their media buying team to interpret the data, shoot new content and revise ads on a weekly basis in order to provide their media buying team with a consistent delivery of highly optimized ad creatives.