De Lune is a menstrual health company that creates research-backed, naturally effective solutions to lift the period burden.
De Lune approached us as they needed help with refining their creative strategy to connect their different products with their audience on Facebook. We helped them by micro-segmenting their audience, creating different buyer personas, positioning each product to pin down the hooks that buyers can identify with. The strategy helped us create the right messaging to connect with the audience, to develop a long-term relationship with the goal of securing loyal customers.
We identified a winning creative formula that allowed De Lune to 4X their customer acquisition on Facebook for their subscription supplements
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