Expertise:
Creative Research & Strategy, Scriptwriting, Localization, Production, Video Editing
“Working with Creative Milkshake on this project was refreshing and insightful. They are experts at what they do, that much was clear from the very beginning. Having stakeholders who truly understand paid strategy combined with team members who get TikTok creative like they do was a bonus – often you seem to find one or the other.”
Alex Georgiades, Paid Social Senior Manager
Wise, a global technology company focused on revolutionizing cross-border payments, faced challenges in executing their paid acquisition strategy. Their existing approach had vision but it kept falling short with execution.
Creative Milkshake revitalized Wise’s paid acquisition efforts with a comprehensive strategy that seamlessly integrated Wise’s brand identity with engaging, platform-native content. The collaboration included:
Creative Strategy Development: Craft ads tailored to TikTok’s unique style and audience.
Content Execution: Produce high-quality graphics and videos that resonate with target demographics.
Ongoing Feedback Loop: Ensuring a robust feedback process that enhanced creativity and campaign effectiveness.
Alex Georgiades
Wise
-26.23%
43.75%
100%
17.35%
The partnership resulted in a robust improvement across various performance metrics, showcasing the effectiveness of Creative Milkshake’s innovative strategies. This collaboration not only achieved but exceeded Wise’s expected KPIs, solidifying the impact of high-quality, platform-specific creative content.
Creative Milkshake sparked creativity within Wise’s team by executing visions with precision, helping them achieve the desired native feel on TikTok. Their innovative approach in transitions, POV, sounds, and pacing broadened Wise’s creative pipeline beyond repetitive scripts, opening up new possibilities for engaging content.
Alex Georgiades
Paid Social Senior Manager
